Content, Advertisement, and Identity.

At what point to you draw the line between content and advertising? If you're thinking from a marketing perspective that line doesn't exist. An ad is content. Content is used to make sales. But now lets broaden the perspective: Influencers.

Important piece of modern advertising. Now what are influencers selling? Obviously a product from the sponsor of todays video, but more so, they're selling themselves.

They're selling a lifestyle. "Hey look at me. I'm cool and cool people see the places you want to. We eat the food you want to eat. We fuck the people you wish you could. Also, we use shitty dead sea mineral scrub to remove the toxins from our pores."

Maybe I'm being mean, but the point is that line is coming into focus. The influencer has made part of their lifestyle a brand. Is our lifestyle an advertisement? If you're trying to sell something the answer is typically. I think it's fair to argue most people adapt their lifestyle for their job. Part of themselves is given up in order to make money.

But that shit is usually for making money for other motherfuckers.

Seems too easy to draw a line there. Do you not wish to be fully self funded? Don't you wanna be your own boss?

Maybe I'm too confident, but I want to survive off doing the things I love. And this line is either way too blurry or not there at all.

Am I how I choose to present myself? Am I a commodity? Am I worth something? Am I selling my soul? I am content. I am everything I think I know. I am everything I am.

I am.